When you spend 20 years working in one industry, it’s pretty normal to see things evolve, right? Just consider how much technology has changed the world at large over the past two decades – the dot-com boom, the rise of the smartphone, or even the pandemic accelerating the need for virtual connection.
Associations had to adapt to all of these changes – and they’re a pretty resilient group. Mail-in forms turned into self-registration, membership directories and journals were published online, and member benefits went digital.
At the core, the reason members join associations remains the same – access to a community of peers, industry knowledge, and a desire to better themselves and the world around them.
What has changed is the way member benefits are delivered – the technology is now inseparable from the strategy.
A few weeks ago, I had the pleasure to speak with Beth Arritt of the Higher Logic Member Engagement Show to share my thoughts on the past, present, and future of the digital member experience.
As a technologist who loves serving the association space, I’ve spent the last 20 years working with association technology. As Co-Founder and CTO at Rhythm, I’ve worked with a wide range of associations, helping them leverage technology to interact with their members.
Take a listen to hear my two cents on associations that view technology strategies as their core strategy - how they’re thriving at the present, and where they’re headed in the future.
