Event Management

10 Secrets to Designing Highly Effective Sponsorship Programs

Maintaining the balance between sponsors and members is a delicate undertaking. You and your members look to sponsorship dollars to keep registration fees low and the quality of your events high. Sponsors, on the other hand, want opportunities to speak to their best customers.

Read Post

10 Secrets to Designing Highly Effective Sponsorship Programs
Event Management February 08, 2024 Emma Crosby 10 Secrets to Designing Highly Effective Sponsorship Programs Maintaining the balance between sponsors and members is a delicate undertaking. You and your members look to sponsorship dollars to keep registration …
Read post
Non-Dues Revenue October 19, 2023 Emma Crosby 4 Ideas for Creative Non-Dues Revenue Streams If your association is like most associations, less than half of your annual revenue comes from membership dues. It’s likely that most of your …
Read post
Non-Dues Revenue September 21, 2023 Emma Crosby Are You Maxing Out Your Non-Dues Revenue Opportunities? As we’ve been following the discussion about non-dues revenue for the past several years, we’ve noticed that many associations saw the benefits of …
Read post
Membership + Marketing August 24, 2023 Emma Crosby 10 Great Ways to Market Microcredentialing Programs for Associations Think for a minute about the industry your association serves. How do job seekers in that industry gain the skills they will need to qualify for a …
Read post
Non-Dues Revenue November 10, 2022 Emma Crosby Why + How to Deliver Microcredentials to Younger Members Industries across the U.S. have been sounding the alarm about a growing “skills gap” that’s affecting their ability to attract and retain employees. …
Read post
Non-Dues Revenue October 13, 2022 Emma Crosby The Association's Guide to Education Delivery Models Is continuing education a new opportunity for your association?
Read post
Non-Dues Revenue September 15, 2022 Emma Crosby How to Expand Your Educational Offerings to Include Events We’re always interested in strategic solutions, and we’ve noticed associations around the country using a clever tactic to increase education …
Read post
Non-Dues Revenue August 11, 2022 Emma Crosby What to Do When Membership Dues Just Aren’t Enough A wise executive director once said, “You can’t cut your way to profitability.” He should know.
Read post
Non-Dues Revenue May 26, 2022 Emma Crosby Will Adding New Revenue Streams Affect Your Mission? It’s probably an understatement to say associations have been “coping” with shifting revenue models during the past several years. In some cases, …
Read post
Next

Your members are ready for what's next. Are you?