Membership + Marketing

What's Next for Membership? Trends You Can Act On This Year

Membership has always been the heart of associations, but what it means to be a member is changing fast. If you're like most associations, you're feeling the push and pull of evolving member expectations, tech innovations, and shifting demographics. Instead of just playing catch-up, now’s a great …

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What's Next for Membership? Trends You Can Act On This Year
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Membership + Marketing July 30, 2025 Kelli Catts What's Next for Membership? Trends You Can Act On This Year Membership has always been the heart of associations, but what it means to be a member is changing fast. If you're like most associations, you're …
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Non-Dues Revenue April 30, 2025 Kelli Catts The Untapped Revenue Stream Hiding in Your Association’s Content In a world where associations are increasingly squeezed between rising costs and shifting member expectations, finding sustainable non-dues revenue …
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Non-Dues Revenue April 25, 2025 Kelli Catts From Idea to Impact: Building an Association Sponsorship Program If you’re thinking about launching a sponsorship program for the first time, you’re not alone — and you’re not behind. Associations of all sizes and …
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Event Management April 15, 2025 Kelli Catts Turning Association Events into Evergreen Revenue Associations pour enormous time, talent, and budget into planning events. Whether it’s a flagship annual meeting, a virtual summit, or a regional …
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Non-Dues Revenue May 16, 2024 Emma Crosby Creating a Lifelong Learning Path for Your Association Members Members are looking for more and more ways to further their careers and advance their learning. Continuous learning is no longer optional—it's …
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Event Management February 08, 2024 Emma Crosby 10 Secrets to Designing Highly Effective Sponsorship Programs Maintaining the balance between sponsors and members is a delicate undertaking. You and your members look to sponsorship dollars to keep registration …
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Non-Dues Revenue October 19, 2023 Emma Crosby 4 Ideas for Creative Non-Dues Revenue Streams If your association is like most associations, less than half of your annual revenue comes from membership dues. It’s likely that most of your …
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Non-Dues Revenue September 21, 2023 Emma Crosby Are You Maxing Out Your Non-Dues Revenue Opportunities? As we’ve been following the discussion about non-dues revenue for the past several years, we’ve noticed that many associations saw the benefits of …
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Membership + Marketing August 24, 2023 Emma Crosby 10 Great Ways to Market Microcredentialing Programs for Associations Think for a minute about the industry your association serves. How do job seekers in that industry gain the skills they will need to qualify for a …
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