Membership + Marketing

Membership Growth Starts Here: 5 Things to Get Right

For associations, growth doesn’t just mean more members. It means the right members—those who engage, renew, and find lasting value in what you offer. But attracting and retaining them takes more than great programming or a polished website. It takes intentional strategy, deep understanding, and a …

Read Post

Membership Growth Starts Here: 5 Things to Get Right
Person holding a potted plant in their hands with abstract shapes in the background
Membership + Marketing March 26, 2025 Kelli Catts Membership Growth Starts Here: 5 Things to Get Right For associations, growth doesn’t just mean more members. It means the right members—those who engage, renew, and find lasting value in what you …
Read post
Building Lasting Relationships with Organizational Members
Membership + Marketing March 17, 2025 Kelli Catts Building Lasting Relationships with Organizational Members Building a strong, enduring connection with organizational members is both an art and a science. Unlike individual members, who often make decisions …
Read post
Woman leaning over the desk with a marketing plan under her hands
Membership + Marketing March 05, 2025 Kelli Catts Marketing Without a Marketer: A Beginner’s Guide for Associations If you’re an association leader or staff member wearing multiple hats, you might already know that marketing is important—but when you don’t have a …
Read post
Young woman on her smart phone
Membership + Marketing February 19, 2025 Kelli Catts Engaging Millennials + Gen Z: A Membership Growth Blueprint Ever notice how talk of millennials and Gen Z seems to pop up in every meeting lately? There’s a good reason for that: these younger cohorts are …
Read post
Membership + Marketing February 12, 2025 Kelli Catts How to Create and Communicate a Compelling Value Proposition for Membership Growth Have you ever found yourself trying to explain your organization’s benefits, only to see your listener’s eyes glaze over? It’s not that you’re …
Read post
Man holding phone at desk
Membership + Marketing February 05, 2025 Kelli Catts How to Delight Your Professional Society Members at Every Touchpoint Whether you’re just beginning to build your membership base or working to keep a seasoned community engaged, your success hinges on your ability to …
Read post
Membership + Marketing October 07, 2024 Jillian Vosejpka Creating a Winning Onboarding Strategy for Your New Members For associations, the onboarding experience is more than just a simple introduction — it sets the foundation for long-term member engagement and …
Read post
Member Engagement Blueprint
Membership + Marketing August 06, 2024 Jillian Vosejpka The Future of Member Engagement: Key Strategies for Associations In the world of associations, member engagement is not just a buzzword; it’s a critical component of success. Engaged members are the lifeblood of …
Read post
Group of people discussing key metrics for membership growth
Membership + Marketing July 29, 2024 Jillian Vosejpka Metrics that Matter: Driving Membership Growth with Data In the world of associations and member-based organizations, growing your membership is more than just a numbers game. It involves understanding a …
Read post
Next

Your members are ready for what's next. Are you?