Membership + Marketing

14 Strategies to Help Your Members Navigate Changing Career Paths

14 Strategies to Help Your Members Navigate Changing Career Paths

Are your members worried that artificial intelligence or some other technology may replace them at work?

As much as “experts” caution workers not to worry, becoming obsolete in the workplace is a valid concern for both unskilled and highly skilled workers. As jobs change, workers will be challenged to learn new skills or risk being replaced. AI isn’t the only disruptor in the marketplace, but it’s one of the most visible right now.

Disruption certainly isn’t new. In the accounting industry, for example, Intuit and Microsoft Excel launched in the mid-1980s, and many predicted the demise of human bookkeepers because of the ease with which the new software could complete routine tasks. Instead, the industry grew massively over the next decade. Bookkeepers adjusted their work and performed tasks at a higher level than before. Now, artificial intelligence seems poised to create a similar shift for bookkeepers, accountants, and CPAs.

Accountants aren’t the only professionals who are experiencing a shifting career landscape. They, and many other professionals from journalists to retail workers to construction crews, are looking for ways to become indispensable members of their profession – and keep their jobs.

They are also turning to their professional associations to help understand how to leverage the new technologies emerging in their industries. Although certain responsibilities may be changing or disappearing in these industries, new roles and opportunities are likely to emerge because of these shifts. Adaptation, upskilling, and embracing new technologies will likely play a significant role in navigating these changes.

Is your association ready to help them?

Associations can provide valuable support to their members by offering a range of resources and initiatives aimed at helping members adapt and thrive in the evolving professional environment. Here are some ways associations can support their members:

  1. Change Management Training
    • Offer training to help members navigate changes in the industry and current job responsibilities, as well as planning for the future.
    • Provide information about emerging possibilities, including new job titles and responsibilities.
  1. Skill Development and Training:
    • Offer training programs, workshops, and webinars focused on new technologies, skills, and trends relevant to the changing industry landscape.
    • Provide resources for upskilling and reskilling, helping members acquire the skills necessary for new roles.
  1. Networking Opportunities:
    • Facilitate networking events, conferences, and online forums where members can connect with peers, share experiences, and learn from other members. Associations have a long history of providing networking opportunities.
  1. Access to Information:
    • Provide timely information and research about emerging trends, technologies, and best practices in the industry.
    • Create platforms for members to access industry-specific news, reports, and market insights.
  1. Advocacy and Policy Influence:
    • Advocate for policies that support workforce transition, retraining, and job security in the face of technological advancements.
    • Collaborate with policymakers to create a conducive environment for workforce adaptation.
  1. Mentorship Programs:
    • Establish mentorship initiatives where experienced professionals guide and support members in navigating career transitions and learning new skills. Your efforts may involve reverse mentoring – younger pros mentoring older pros rather than traditional age-defined mentoring roles.
  1. Job Placement and Career Services:
    • Collaborate with industry partners to identify emerging job opportunities and help members find new roles aligned with their skills and aspirations.
    • Provide career counseling, resume building, and interview preparation services.
  1. Research and Insights:
    • Conduct research and studies on the changing industry landscape, job market trends, and emerging skill requirements.
    • Share research findings with members to help them make informed decisions about their career paths.
  1. Collaboration with Education Institutions:
    • Partner with educational institutions to create customized training programs that bridge the gap between traditional education and evolving industry demands.
  1. Resource Libraries:
    • Curate a repository of online resources, articles, videos, and toolkits that members can access to learn about new technologies and strategies.
  1. Recognition and Awards:
    • Acknowledge and celebrate members who successfully navigate career changes, adapt to new roles, and contribute positively to the industry's evolution.
  1. Professional Certification and Accreditation:
    • Develop industry-recognized certifications that validate skills and knowledge required for emerging job roles, boosting members' credibility in the market.
  1. Counseling and Emotional Support:
    • Provide resources for members dealing with the emotional challenges of career transitions, including stress, anxiety, and uncertainty.
  1. Collaborative Innovation Platforms:
    • Create platforms for members to collaborate on innovative projects, explore new business models, and develop solutions for industry challenges.

Associations have a unique role in connecting professionals, disseminating information, and fostering a sense of community. By tailoring your offerings to address the specific needs of members in changing industries, you can play a pivotal role in helping professionals thrive in the face of evolving job responsibilities.

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Your members are ready for what's next. Are you?