Membership + Marketing

How to Respond When Membership Numbers Don’t Lie

How did your last membership renewal go? If you’re like many associations, the numbers are lower than you hoped for, and you can’t blame it on one single factor. Instead, you must confront generational issues, industry issues, technology issues, and your association’s own culture. It’s easy to lose …

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How to Respond When Membership Numbers Don’t Lie

Posts by Emma Crosby

Membership + Marketing June 23, 2022 Emma Crosby How to Respond When Membership Numbers Don’t Lie How did your last membership renewal go? If you’re like many associations, the numbers are lower than you hoped for, and you can’t blame it on one …
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Event Management June 16, 2022 Emma Crosby Ideas for Creating Energy at Your Next In-Person Meeting We’re meeting in person again! And everyone seems to be delighted. Conferences have a special buzz right now that helps make them successful.
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Membership + Marketing June 09, 2022 Emma Crosby How to Match Membership Value to Price How long has it been since your entire management team met to discuss pricing? Does your team ever meet to discuss overall pricing?
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Technology June 02, 2022 Emma Crosby Optimize Your AMS Experience Association management software is one of the biggest financial investments your association makes. It drives the day-to-day of your team across …
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Non-Dues Revenue May 26, 2022 Emma Crosby Will Adding New Revenue Streams Affect Your Mission? It’s probably an understatement to say associations have been “coping” with shifting revenue models during the past several years. In some cases, …
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Membership + Marketing May 19, 2022 Emma Crosby Grow Your Membership with New Leadership Programs What would happen if you could offer younger professionals in your industry the chance to learn new skills, have a great time getting to know their …
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Non-Dues Revenue April 21, 2022 Emma Crosby Generate Revenue by Providing Excellence in Education Where do professionals in your industry go for education? If it’s your association, bravo! If your association is known for supporting excellence in …
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Membership + Marketing April 07, 2022 Emma Crosby Make It Personal: Tips for Creating Meaningful Member Journeys Would your membership team be excited if they could automatically move student members into the next membership category?
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Non-Dues Revenue March 24, 2022 Emma Crosby 15 Fun Fundraising Ideas and Tips for Success I’m sure you’re no stranger to raising money for your association. You might solicit donations for specific causes such as political action …
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