Posts by Emma Crosby

Leadership February 29, 2024 Emma Crosby A Beginner’s Guide to Crafting Your Association’s Strategy At Rhythm, we talk to association execs every day, and they share some of their biggest concerns with us. Sometimes it’s a discussion of technology. …
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Event Management February 08, 2024 Emma Crosby 10 Secrets to Designing Highly Effective Sponsorship Programs Maintaining the balance between sponsors and members is a delicate undertaking. You and your members look to sponsorship dollars to keep registration …
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Membership + Marketing January 18, 2024 Emma Crosby How to Cultivate Student Members as the Future of Your Association Students are the future of your industry and your association, and during their training, your association has a chance to support them as they …
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Membership + Marketing January 11, 2024 Emma Crosby 10 Ways to Recognize and Reward Your Association’s Volunteers Volunteering isn’t easy. It almost always requires extra time and work, as well as a larger commitment to the association. Dedicated volunteers, …
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Membership + Marketing December 14, 2023 Emma Crosby Can Premium Memberships Help Boost Your Association’s Revenues? Pricing is always a delicate balance for associations. You want to get the most for membership, products and programs without overcharging members. …
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Event Management December 07, 2023 Emma Crosby Expanding Your Call for Speakers to Boost Meeting Attendance As an association executive responsible for meetings, you know several issues can drive meeting attendance. Cost, location, networking, and education …
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Membership + Marketing November 30, 2023 Emma Crosby 7 Strategies to Turn Your Association's Content into Revenue If you’re using a content marketing strategy to increase brand awareness and drive membership leads, you are likely producing a steady supply of …
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Membership + Marketing November 16, 2023 Emma Crosby 3 Steps to Make Your Member Benefits Package Work Harder Your association’s member benefits package works hard. It helps recruit new members and retain existing members. Its components help define your …
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Membership + Marketing October 25, 2023 Emma Crosby Member Engagement: Crafting an Effective Scoring Model for Your Association Every member comes to your association for a reason. Whether they are drawn to your mission, enticed by your educational offerings, or want to …
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