Membership + Marketing

Do Member-Get-A-Member Campaigns Still Work?

We live in an influencer world. We pay close attention to the likes and dislikes of our friends and family – even if we’ve only met our “friend” online or in an Instagram reel. We don’t trust advertising, but we do trust our social circle.

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Do Member-Get-A-Member Campaigns Still Work?
Membership + Marketing March 07, 2024 Emma Crosby Do Member-Get-A-Member Campaigns Still Work? We live in an influencer world. We pay close attention to the likes and dislikes of our friends and family – even if we’ve only met our “friend” …
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Membership + Marketing January 18, 2024 Emma Crosby How to Cultivate Student Members as the Future of Your Association Students are the future of your industry and your association, and during their training, your association has a chance to support them as they …
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Membership + Marketing January 11, 2024 Emma Crosby 10 Ways to Recognize and Reward Your Association’s Volunteers Volunteering isn’t easy. It almost always requires extra time and work, as well as a larger commitment to the association. Dedicated volunteers, …
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Membership + Marketing December 14, 2023 Emma Crosby Can Premium Memberships Help Boost Your Association’s Revenues? Pricing is always a delicate balance for associations. You want to get the most for membership, products and programs without overcharging members. …
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Membership + Marketing November 30, 2023 Emma Crosby 7 Strategies to Turn Your Association's Content into Revenue If you’re using a content marketing strategy to increase brand awareness and drive membership leads, you are likely producing a steady supply of …
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Membership + Marketing November 16, 2023 Emma Crosby 3 Steps to Make Your Member Benefits Package Work Harder Your association’s member benefits package works hard. It helps recruit new members and retain existing members. Its components help define your …
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Membership + Marketing October 25, 2023 Emma Crosby Member Engagement: Crafting an Effective Scoring Model for Your Association Every member comes to your association for a reason. Whether they are drawn to your mission, enticed by your educational offerings, or want to …
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Membership + Marketing October 12, 2023 Emma Crosby 6 Ways to Help New Staff Members Get to Know Your Membership It’s not unusual to hear about staff members who’ve worked at the same association for 15, 20, or even 30 years. Eventually, however, even …
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4 professionals walking in office hallway
Membership + Marketing September 14, 2023 Emma Crosby 10 Secrets of Effective Internship Programs for Associations Younger generations provide new insight, ideas, and intentions to the workplace. As they are gearing up to enter the workplace, internships can be a …
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