Membership + Marketing

Why Younger Members Join… and Don't Come Back: Rethinking First-Year Retention

Your recruitment is working. After the annual conference, the certification deadline, or the spring membership campaign, the new-member numbers look healthy. But the overall retention rate isn't moving — and when you look closely, the same pattern keeps repeating. A large share of first-year …

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Why Younger Members Join… and Don't Come Back: Rethinking First-Year Retention
Association members brainstorming ways to increase first year retention in younger members
Membership + Marketing June 17, 2026 Kelli Catts Why Younger Members Join… and Don't Come Back: Rethinking First-Year Retention Your recruitment is working. After the annual conference, the certification deadline, or the spring membership campaign, the new-member numbers look …
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Association member sharing a success story for a marketing asset.
Membership + Marketing June 12, 2026 Kelli Catts Member Stories Are an Association’s Best Marketing Asset. Here's How to Actually Use Them. Every association has the same content problem. The newsletter is due, the social queue is empty, and you're staring at a blank doc trying to write …
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Association professional doing a presentation that will be turned into event content for members.
Membership + Marketing April 08, 2026 Rose Grech How Associations Turn Event Content Into Year-Round Value Extend conference sessions with an on-demand learning strategy Association events require significant investment. Planning often starts months in …
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An association member trying to figure out how to use their association benefits.
Membership + Marketing March 25, 2026 Team Rhythm Why Aren’t Members Using Their Benefits? Look at Friction, Not Engagement When members don’t use the benefits available to them, the first instinct is to call it an engagement problem. They’re not logging in. They’re not …
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A Group of professionals planning how they can reconnect with their inactive members, before renewals are at risk.
Membership + Marketing February 11, 2026 Rose Grech How Associations Can Reconnect with Inactive Members, Before Renewals Are at Risk Most inactive members don’t leave loudly. They stop registering for events. They don’t log into the member portal. They skim emails without clicking. …
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Desk calendar on a notebook, representing planning and scheduling for association membership renewals.
Membership + Marketing December 08, 2025 Kelli Catts 5 Quick Wins for Associations with Calendar-Year Renewals Renewal season moves quickly when your association runs on a calendar-year cycle. By early December, most teams are already managing reminder emails, …
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Two businesswomen analyzing membership trends for associations in 2025
Membership + Marketing July 30, 2025 Kelli Catts What's Next for Membership? Trends You Can Act On This Year Membership has always been the heart of associations, but what it means to be a member is changing fast. If you're like most associations, you're …
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Association leader recording LinkedIn content for member engagement
Membership + Marketing May 21, 2025 Kelli Catts From Exec to Influencer: Grow Your Association’s Impact on LinkedIn In today’s digital world, people want to know who’s behind the mission. For associations, that means leadership visibility isn’t just a nice-to-have. …
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Growing association membership from strong foundational practices
Membership + Marketing March 26, 2025 Kelli Catts Membership Growth Starts Here: 5 Things to Get Right For associations, growth doesn’t just mean more members. It means the right members—those who engage, renew, and find lasting value in what you …
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