If your association is serious about having a member mentality, then you and your team need to revisit the membership lifecycle. Ya know, the journey your members take from being strangers to becoming lifelong members. Traditionally, the membership lifecycle focused on what the association wanted …
Kelli is the Director of Marketing at Rhythm. When she’s not diving into what makes associations tick, you can find Kelli planning her next trip or playing with her two rescue pups.