Leadership

Using Last Year’s Participation Data to Decide Which Programs to Invest In Next

At some point every year, every association hits the same wall: you can’t keep investing in everything the same way.

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Using Last Year’s Participation Data to Decide Which Programs to Invest In Next

Posts by Kelli Catts

Two people using last yea's participation data to decide which programs they should invest in next.
Leadership January 21, 2026 Kelli Catts Using Last Year’s Participation Data to Decide Which Programs to Invest In Next At some point every year, every association hits the same wall: you can’t keep investing in everything the same way.
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Two women discussing budget planning for their association.
Leadership January 14, 2026 Kelli Catts Budget Planning for Associations: What to Lock In, What to Leave Flexible No matter when your fiscal year begins, the challenge is the same: you need a budget that holds steady where it matters, and flexes where it’s honest …
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Assocatiation team in a meeting discussing the operational checks they need to make before the year starts getting busy.
AMS Platform January 07, 2026 Kelli Catts 5 Operational Checks Every Association Should Make Before the Year Gets Busy Most associations can predict when their busiest period is coming.
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Desk calendar on a notebook, representing planning and scheduling for association membership renewals.
Membership + Marketing December 08, 2025 Kelli Catts 5 Quick Wins for Associations with Calendar-Year Renewals Renewal season moves quickly when your association runs on a calendar-year cycle. By early December, most teams are already managing reminder emails, …
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Event attendee smiling with a badge, representing a positive and seamless pre-event experience.
Event Management November 17, 2025 Kelli Catts How to Create a Seamless Pre-Event Experience for Your Attendees A great event experience doesn’t start when attendees walk through the doors — it starts the moment they register. That window between registration …
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Two businesswomen analyzing membership trends for associations in 2025
Membership + Marketing July 30, 2025 Kelli Catts What's Next for Membership? Trends You Can Act On This Year Membership has always been the heart of associations, but what it means to be a member is changing fast. If you're like most associations, you're …
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Association leader recording LinkedIn content for member engagement
Membership + Marketing May 21, 2025 Kelli Catts From Exec to Influencer: Grow Your Association’s Impact on LinkedIn In today’s digital world, people want to know who’s behind the mission. For associations, that means leadership visibility isn’t just a nice-to-have. …
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Association content library representing untapped revenue potential
Non-Dues Revenue April 30, 2025 Kelli Catts The Untapped Revenue Stream Hiding in Your Association’s Content In a world where associations are increasingly squeezed between rising costs and shifting member expectations, finding sustainable non-dues revenue …
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Association leaders forming a new sponsorship partnership
Non-Dues Revenue April 25, 2025 Kelli Catts From Idea to Impact: Building an Association Sponsorship Program If you’re thinking about launching a sponsorship program for the first time, you’re not alone — and you’re not behind. Associations of all sizes and …
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